Kristen Reyes

Kristen Reyes lives in Reno, Nevada with her partner, children and their dog. She finds balance through hiking, attending concerts and performing arts shows, skiing in the winter and swimming in Lake Tahoe during the summer. With a background in literature and a passion for community impact, Kristen brings a story-telling, person-centered approach to marketing. As the Marketing Manager at Strategic Sanitation Services, Inc., she leads the company’s brand identity, messaging strategy and marketing operations—building a department that drives growth and reinforces the company’s role in supporting clean communities.

Education:

Kristen earned her Bachelor’s degree in English Literature and Humanities from Azusa Pacific University. She earned a certificate in editing from the University of Washington and completed a Digital Marketing certification through Hubspot Academy. Her academic foundation in literature and the humanities has  influenced her professional perspective, shaping her understanding of narrative, which informs Strategic’s brand and marketing messages.

Professional Experience:

Kristen joined Strategic Sanitation Services in 2020, beginning in the Customer Solutions department before transitioning into Marketing. Her work evolved from content editing and creation into full-scale campaign development and strategic planning. In January 2023, she became the company’s Marketing Manager. In this role, she collaborates closely with the President and Marketing Associate to shape both the short- and long-term vision for marketing. She leads initiatives that generate and nurture leads, ultimately supporting the Sales team in building lasting partnerships with property management professionals.

What Drives Her Work:

Kristen is motivated to create effective and impactful marketing. She believes that by understanding the challenges faced by property managers and communicating solutions with clarity and care, Strategic can contribute meaningfully to the people it serves. She believes good, honest marketing ultimately leads to satisfied customers and stable work for team members, resulting in positive outcomes for customers, residents and team members alike.